Brochure mapping - Best Western® Hotels & Resorts.

Brochure Maps - Best Western® Hotels & Resorts

Maps showing the locations of the Best Western® hotels in Great Britain.

Contains Ordnance Survey data © Crown copyright and database right 2017.

A close-up view of the north-west region of England.

A close-up view of the north-west region of England.

A better look at the area of the map showing the Severn estuary.

A better look at the area of the map showing the Severn estuary.

Case Study: Brochure Maps

Client: Best Western® Hotels & Resorts - Great Britain

Here are two maps produced for Best Western® Hotels & Resorts for use in a recent promotional brochure. These maps highlight the locations of all the Best Western® hotels in Great Britain.

Best Western® had been using previous versions of these maps (produced by a different supplier) in their brochures for several years. However, as their brand guidelines had changed over time and their roster of hotels had grown since the earlier maps were created, they needed a series of updated maps for use in their latest brochure. I was asked to create a new design for these maps, which maintained this company's house style but also incorporated techniques to give the maps a visual appeal. It was agreed that some of the important details were being lost to the background on the previous versions of these maps. For example, stronger colours had been used for the linear details, such as the coastline, road network and watercourses, and this, it was felt, drew attention away from the more important features (i.e. the locations of the hotels). The design of the previous maps was no longer favoured by the team at Best Western® and so a new style was developed.

A map highlighting the location of the Best Western® hotels in Central London.

A map highlighting the location of the Best Western® hotels in Central London.

Contains Ordnance Survey data © Crown copyright and database right 2017.

Having worked to establish a suitable design approach for these graphics, attention turned to the problem of how to show all of the hotel locations successfully and relate that information to the relevant sections of the brochure. Many of the hotels are clustered together in the major cities and it was decided that it would not be desirable to attempt to show all these locations individually. In addition to London (where this issue was alleviated by a dedicated map - see above), for several other cities, a significant number of hotels are located in a relatively small area. In those instances, numbered icons were placed to indicate that several hotels could be found nearby.

Maps on page contain Ordnance Survey data © Crown copyright and database right 2017.

Ed Merritt
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About

Hello, my name is Ed Merritt. I am a cartographer based in Southampton (UK). I established Merritt Cartographic in 2006.

I am a graduate of Oxford Brookes University, receiving an honours degree in Mapping and Cartography. Having worked in the past for a large publishing company in central London, much of my current work is commissioned for inclusion in reference books. I also produce interactive maps for deployment on websites and in applications as well as products for use on public display panels and signposts. As a freelance cartographer, I have produced custom maps and graphics for a wide range of publishers, charities and media organisations. My work has been included in products published by Dorling Kindersley, Millennium House, National Geographic, Pearson Longman, Royal Horticultural Society, Taschen and Weldon Owen.

I enjoy being creative in my work and like to explore new approaches. As a map-maker, I have a natural tendency to pay attention to detail and also to work hard to ensure that I am being as accurate as I can in the work that I produce.

For more information on how Merritt Cartographic can best assist you with your project, please send me a message or make contact via the information displayed above and throughout the site. I look forward to hearing from you.

Merritt Cartographic
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Phone: +44 (0)7843 978646
Phone: +44 (0)7843 978646